Image 1 of 1
Image 1 of 1
Image 1 of 1
Image 1 of 1
If you are looking to take Social Media seriously and make it your full time job then this is my 35 page story and guide on how to do so!
Chapter 1: My Story — From Runner to Hybrid Athlete
Chapter 2: Finding Your Identity Online
Chapter 3: Show What Makes You You
Chapter 4: Fashion, Aesthetic, and Visual Identity
Chapter 5: The Content Flywheel
Chapter 6: Storytelling Through Training
Chapter 7: The Power of Consistency and Momentum
Chapter 8: Community > Followers
Chapter 9: Growth Tactics That Actually Work
Chapter 10: The Bigger Picture — Building a Legacy
This guide is my story and my playbook — the lessons I’ve learned from transforming myself from a runner into a hybrid athlete/ influencer, and from someone simply sharing workouts online into someone building a genuine community. My journey has been about more than training; it’s been about finding purpose, building confidence, and learning how to show up authentically both on and offline while being unapologetically yourself.
In Chapter 1, I share where it all started — the shift from chasing times and numbers to chasing growth. In Chapters 2–4, I dive into how I built my identity online, learned to embrace what makes me different, and developed a visual style that actually reflects who I am, there is a millions of people who post workouts and training, I talk about how I broke out of that cycle.
The middle chapters — 5 through 7 — are about momentum. I break down how I’ve used storytelling through training, how I’ve kept consistency through ups and downs, and how that daily effort compounds into real connection and results.
Finally, in Chapters 8–10, I talk about what truly matters: community over followers, growth that’s earned through authenticity, and the importance of seeing the bigger picture. Because at the end of the day, this isn’t just about “blowing up” online — it’s about building something that lasts, something that represents who you are, and something that leaves a legacy.
If you are looking to take Social Media seriously and make it your full time job then this is my 35 page story and guide on how to do so!
Chapter 1: My Story — From Runner to Hybrid Athlete
Chapter 2: Finding Your Identity Online
Chapter 3: Show What Makes You You
Chapter 4: Fashion, Aesthetic, and Visual Identity
Chapter 5: The Content Flywheel
Chapter 6: Storytelling Through Training
Chapter 7: The Power of Consistency and Momentum
Chapter 8: Community > Followers
Chapter 9: Growth Tactics That Actually Work
Chapter 10: The Bigger Picture — Building a Legacy
This guide is my story and my playbook — the lessons I’ve learned from transforming myself from a runner into a hybrid athlete/ influencer, and from someone simply sharing workouts online into someone building a genuine community. My journey has been about more than training; it’s been about finding purpose, building confidence, and learning how to show up authentically both on and offline while being unapologetically yourself.
In Chapter 1, I share where it all started — the shift from chasing times and numbers to chasing growth. In Chapters 2–4, I dive into how I built my identity online, learned to embrace what makes me different, and developed a visual style that actually reflects who I am, there is a millions of people who post workouts and training, I talk about how I broke out of that cycle.
The middle chapters — 5 through 7 — are about momentum. I break down how I’ve used storytelling through training, how I’ve kept consistency through ups and downs, and how that daily effort compounds into real connection and results.
Finally, in Chapters 8–10, I talk about what truly matters: community over followers, growth that’s earned through authenticity, and the importance of seeing the bigger picture. Because at the end of the day, this isn’t just about “blowing up” online — it’s about building something that lasts, something that represents who you are, and something that leaves a legacy.